VP, Marketing (Healthcare)

Location: Washington, DC, USA; remote work is available

Salary: USD 140,000–160,000 per year

Company

hirify.global is a selective membership organization connecting chief executives and influential leaders across the health care industry through summits, exchanges, hubs, networks, and forums.

What you will do

• Develop and own the integrated marketing strategy across brand, demand generation, and member engagement.
• Build measurement and analytics frameworks linking marketing activity to pipeline, membership growth, event utilization, and renewals.
• Lead positioning, messaging, go-to-market planning, PR, media relations, and communications for the brand and major convenings.
• Architect social media, content, paid, and organic marketing programs for an executive audience.
• Apply AI to content development, personalization, campaign optimization, targeting, and workflow efficiency.
• Recruit and lead the marketing and communications team while managing budgets, agencies, vendors, and cross-functional priorities.

Requirements

• 10–15 years of progressive marketing experience, including leadership of a marketing function or major marketing pillar.
• Experience developing and executing data-driven marketing strategies, audience segmentation, funnel analysis, and campaign measurement.
• Track record in PR, media relations, branding, executive communications, spokesperson responsibilities, and agency management.
• Hands-on experience designing social media campaigns for executive audiences.
• Practical experience using AI tools for marketing strategy, content creation, personalization, or operational efficiency.
• Experience building and leading teams, managing budgets, and partnering with executive leadership.

Nice to have

• Experience in health care, professional membership organizations, associations, or premium B2B communities serving C-suite audiences.
• Experience representing a brand to CEOs, health system leaders, and board-level audiences.

Culture & Benefits

• Remote work availability.
• Competitive compensation.
• Comprehensive health care coverage.
• Flexible paid time off.
• 401(k) plan with company match.