Category Manager (Frozen)

Location: Tokyo Office, Japan

Company

hirify.global is a global food company developing and marketing branded food products.

What you will do

• Support the development of hirify.global Japan brand strategy and the annual operating plan for the frozen retail portfolio.
• Conduct category analysis, report market performance, and identify root causes and growth opportunities.
• Lead the innovation agenda, product pipeline, range extensions, and cross-functional new product launches.
• Manage brand P&L responsibilities and business targets to deliver short- and long-term growth.
• Plan and execute consumer research, campaign activities, brand tracking, and digital marketing initiatives.
• Work with product development and sales teams on samples, trade materials, and customer queries.

Requirements

• At least 4 years of experience in brand management, marketing, customer marketing, or trade marketing in the food industry.
• Experience using quantitative and qualitative market research to manage brands.
• Experience with brand financial measures, budget planning, and budget management.
• Strong cross-functional communication skills and the ability to work in a diverse, multicultural environment.
• Strong interest in digital marketing and understanding of marketplace dynamics and shopper behavior.
• Proficiency in Japanese and English; bachelor’s degree required.

Nice to have

• Experience planning and executing owned and earned media and growing a brand’s SNS fan base.
• Advanced degree in business administration, marketing, or an equivalent qualification.
• Thorough understanding of business principles and practices.
• Strategic thinking and the ability to combine day-to-day activities with long-term plans.

Culture & Benefits

• Full-time employment based in the Tokyo Office.
• Cross-functional collaboration across Heinz Japan and other countries.
• Work in a diverse and multicultural environment.