CBG JP Category Development Marketing (FMCG)

Location: Tokyo, Japan

Company

hirify.global is an innovation-focused corporation developing creative solutions across multiple industries.

What you will do

• Own category growth, consumer understanding, profit-center growth, standard gross margin, and market-share KPIs in Japan.
• Adapt portfolio strategies and marketing plans for the Japanese market and manage the new product introduction pipeline and launches.
• Establish pricing strategies, optimize standard margins, and develop price-increase plans in response to inflation and cost changes.
• Set campaign launch timing based on channel readiness and execute local campaign strategies to achieve sales-growth targets.
• Analyze syndicated data to identify growth opportunities and lead initiatives to gain or recover market share.
• Manage and track local activation budgets, project timelines, and resources.

Requirements

• 5+ years of experience in category, consumer, or brand marketing within FMCG, including leading marketing roles and new product launches.
• 5+ years of experience collaborating with agencies and designers.
• Strong analytical and data-based decision-making skills, including basic P&L knowledge.
• Ability to influence and lead diverse internal and external stakeholders, manage multiple timelines, budgets, and resources, and drive productive change.
• Japanese: native proficiency required.
• English: business-level proficiency required.

Culture & Benefits

• Innovation, curiosity, creativity, diverse thinking, and responsible risk-taking are encouraged.
• Employees are expected to contribute to a strong Environmental Health and Safety culture.
• A bachelor’s degree or equivalent is required.
• Applications must include education and work history through a resume or the application form.