Sr. Specialist, Marketing Insights & Analytics

Location: Chicago, IL; hybrid work with regular time split between the office and home

Salary: $83,100–$141,300 USD annually, plus potential discretionary bonus and equity component

Company

​hirify.global is a Fortune 500 financial institution providing financial services and guidance to individuals, families, and institutions.

What you will do

• Analyze and report on paid search, display, native, and paid social campaign performance.
• Build and maintain dashboards and reporting frameworks using Power BI and Google Data Studio.
• Measure CPL, ROAS, CAC, and CLTV, turning findings into actionable optimization recommendations.
• Partner with marketing, sales, product, data engineering, and analytics stakeholders to align objectives and data requirements.
• Manage tracking and tagging strategy with Google Tag Manager and marketing platforms including GA4, CM360, Google Ads, LinkedIn Campaign Manager, and Marketo.
• Support experimentation, integrated funnel reporting, data automation, and improvements to measurement and attribution.

Requirements

• 3–5 years of experience in marketing analytics, performance marketing, or digital media measurement.
• Experience with GA4, Google Ads, LinkedIn Campaign Manager, CM360, Marketo, or similar marketing platforms.
• Strong experience with Power BI and/or Google Data Studio.
• Working knowledge of Google Tag Manager and digital tracking implementations.
• Foundational SQL skills for querying and validating marketing datasets.
• Must be authorized to work in the United States without employment-based visa sponsorship now or in the future.

Nice to have

• Experience with B2B lead generation and long sales cycle environments.
• Exposure to Twilio Segment or similar customer data platforms.
• Familiarity with identity resolution platforms such as LiveRamp.
• Understanding of marketing attribution models and integrated campaign reporting.

Culture & Benefits

• Flexible and collaborative work culture with a balanced hybrid model.
• Retirement benefits including 401(k) and pension.
• Medical, dental, vision, spending accounts, disability, life, and accident insurance.
• Paid time off, parental and caregiver leave, and additional well-being benefits.
• Potential discretionary bonus program with an equity component.