Marketing Contact Strategy & Analytics Manager Sr (Banking)

Location: Work from home in the United States

Salary: $105,822.75–$171,347 per year

Company

hirify.global provides consumer and small business banking products and services, including deposits, lending, wealth services, treasury management, and merchant services.

What you will do

• Own the strategy, design, and continuous improvement of next-best-action and next-best-offer frameworks for existing and former customers.
• Build prioritization models and always-on audience segmentation for cross-sell, reacquisition, engagement, and retention.
• Create and deliver targeted audiences across direct mail, email, digital advertising, and outbound calling channels.
• Manage CRM, cloud data, marketing activation tools, data pipelines, audience workflows, suppression logic, and contact-frequency governance.
• Partner with marketing, analytics, data engineering, technology, and business-line stakeholders to improve data quality, reliability, and scalability.
• Define KPIs and direct dashboards and reporting for cross-sell, reacquisition, retention, engagement, and channel performance.

Requirements

• Four-year undergraduate degree in Marketing, Statistics, Data Science, Computer Science, Business, or a related field.
• At least 8 years of hands-on experience in marketing analytics, decision intelligence, customer data management, or related work in financial services or a complex consumer-facing industry.
• Experience building next-best-action, propensity-modeling, or customer-decisioning frameworks at scale.
• Strong SQL experience for data querying, audience construction, and pipeline development.
• Experience with CRM platforms, cloud data platforms such as Snowflake, and multi-channel audience delivery workflows.
• Understanding of consumer or small business banking products, customer lifecycles, data governance, and data quality practices.

Nice to have

• Python or R experience for data manipulation, model scoring, or automation.
• Experience with marketing automation, campaign management, BI, and data visualization tools such as Salesforce Marketing Cloud, Power BI, or Tableau.
• Knowledge of machine learning, propensity or recommendation models, identity resolution, customer data platforms, or data clean rooms.
• Previous experience in a bank, credit union, or financial services marketing environment.

Culture & Benefits

• Work-from-home arrangement for a nationwide United States role.
• Medical, dental, vision, life, and disability insurance.
• Comprehensive leave program.
• Work involving collaboration across marketing, technology, data engineering, and business teams.