Specialist, Marketing Analytics

Location: Hybrid position based in Columbus, Ohio; collaboration in a hirify.global office 2 days per week for candidates near a hirify.global campus. Current hirify.global remote associates may be considered.

Salary: $88,000–$132,000 expected starting range; $88,000–$164,000 national range, annually.

Company

hirify.global is a Fortune 100 insurance and financial services company focused on customer-centered products and services.

What you will do

• Provide end-to-end measurement and analytics support for email marketing, including data collection, campaign classification, reporting, visualization, and optimization recommendations.
• Partner with Marketing Managers and Marketing Integration teams to deliver insights that improve campaign performance.
• Build reports and dashboards to communicate results, trends, and opportunities.
• Analyze customer, prospect, product, geographic, demographic, and marketing data to identify trends and improve business outcomes.
• Support statistical model development, testing strategies, analytical execution, and implementation of solutions.
• Document requirements, business rules, governance, training, and implementation plans across analytics projects.

Requirements

• Five or more years of experience with analytic techniques, statistical methodologies, statistical software, and data analysis.
• Experience working with large customer or prospect databases and solving business problems through analytics.
• Strong knowledge of SQL, data warehousing, business intelligence, and the analytics lifecycle.
• Experience with marketing and customer data platforms such as Salesforce, Databricks, Teradata, or similar systems.
• Knowledge of regression, decision trees, multivariate analysis, statistical significance, and qualitative and quantitative research methods.
• Strong communication, presentation, problem-solving, collaboration, and prioritization skills; familiarity with Agile methodology.

Nice to have

• Postgraduate studies.
• Experience with Power BI or similar data visualization and reporting tools.

Culture & Benefits

• Full-time, exempt individual contributor role reporting to a Director or Manager.
• Medical, dental, and vision insurance, life insurance, and disability coverage.
• Paid time off, nine paid holidays, Lifetime paid time off, and Unity Day paid time off.
• 401(k) with company match and a company-paid pension plan.
• Normal office environment with occasional extended or non-standard hours based on project and customer needs.