Sr. Director Marketing Analytics Consulting (Healthcare)

Location: IL - Chicago; hybrid schedule with in-office hours three days per week

Base pay: $146,700–$272,400 annually, plus eligibility for an annual incentive bonus.

Company

hirify.global is a purpose-driven healthcare organization providing health and wellness benefits and insurance services.

What you will do

• Lead the marketing analytics strategy, vision, roadmap, and business intelligence support for business segments.
• Direct analysis of internal and external data to identify business opportunities and develop actionable recommendations.
• Advise Marketing and cross-functional partners on brand strategy, demand generation, customer engagement, retention, and growth.
• Oversee the marketing analytics team, including personnel development, performance evaluation, and operational efficiency.
• Prepare departmental budgets, allocate resources, and prioritize investments supporting strategic objectives.
• Communicate analytics insights and business recommendations to executives, business partners, vendors, and external stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or Math with 12 years of relevant experience; or two or more advanced degrees with 9 years of relevant experience; or 16 years of relevant experience.
• At least 7 years of management or leadership experience.
• Experience applying analytics to marketing strategy, customer acquisition, retention, engagement, digital marketing, customer experience, or growth initiatives.
• Strong knowledge of marketing measurement, attribution, experimentation design, forecasting, customer journey analytics, and ROI analysis.
• Strong communication, presentation, negotiation, relationship-building, and business-case development skills.
• Experience overseeing budgets, allocating resources, and conducting cost-benefit analyses.

Nice to have

• Marketing, customer insights, growth, or commercial analytics leadership experience in healthcare, insurance, financial services, retail, consumer, or another regulated industry.
• Experience partnering with CMO-level leadership and supporting acquisition, engagement, retention, brand measurement, and enterprise growth.
• Expertise in customer segmentation, predictive analytics, propensity modeling, customer lifetime value, targeting, and personalization.
• Experience with marketing mix modeling, multi-touch attribution, media measurement, incrementality testing, CDPs, marketing automation, and digital analytics.
• Experience with AI and machine learning-driven insights and platforms such as Power BI, Tableau, Adobe Analytics, or Google Analytics.

Culture & Benefits

• Curated development plans supporting professional growth and fulfilling careers.
• Health and wellness benefits, a 401(k) savings plan, and a pension plan.
• Paid time off, paid parental leave, paid holidays, disability insurance, and supplemental life insurance.
• Employee assistance program and tuition reimbursement.
• Additional incentives and eligibility for an annual incentive bonus plan.