Sr. DTC Web Marketing Manager (Shopify)

Location: Remote, associated with Watsonville, California, United States

Salary: $125,000–$156,000 per year

Company

hirify.global develops and sells consumer health and wellness products through direct-to-consumer channels.

What you will do

• Contribute to DTC strategy by building web and CRM plans, conducting competitive analysis, and using analytics to recommend campaign improvements.
• Manage daily Shopify storefront operations, including product catalogs, promotional calendars, collections, landing pages, homepages, and product description pages.
• Optimize on-site search, filtering, navigation, and the consumer purchase journey.
• Evaluate and integrate Shopify apps, CRM tools, and third-party development solutions, including Klaviyo.
• Administer GTM tags and GA4 events, audiences, funnels, and dashboards covering traffic, conversion rate, AOV, CAC, and LTV.
• Plan and execute A/B and multivariate tests, analyze behavioral data, and coordinate updates, bug fixes, and launches with marketing, creative, and development partners.

Requirements

• Bachelor’s degree in business analytics, information technology, or a related field.
• 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments.
• Proficiency with GA4 reporting and configuration and advanced Google Tag Manager tracking setups.
• Demonstrated success running statistically significant A/B tests that improved conversion rates or cart values.
• Experience managing technical workflows, working in sprints, and collaborating across marketing, creative, and development teams.
• Working knowledge of HTML, CSS, and basic JavaScript or Liquid syntax, plus experience with subscription-business strategy, Google Ads, social media marketing, and Klaviyo.

Culture & Benefits

• Remote work arrangement.
• Collaborative work across internal marketing, creative, digital, and external agency teams.
• Culture focused on integrity, accountability, self-empowerment, positive development, and continuous learning.