Marketing Manager - Web Optimization

Location: Residents of WA, OR, ID, AZ, TX, GA, SC, NC, CA, or VA only. Washington-based candidates within reasonable driving distance of Tukwila must work at headquarters on Tuesdays and Wednesdays; candidates outside the commute distance in approved remote locations may work remotely.

Salary: $106,600–$130,100 target pay range annually; full pay range of $82,900–$154,000 annually, plus performance-based incentives.

Company

hirify.global is a member-focused financial institution serving 1.5 million members and managing more than $30 billion in assets.

What you will do

• Develop and execute marketing strategies and integrated campaigns aligned with growth, engagement, and business objectives.
• Lead product marketing and go-to-market initiatives supporting product launches, adoption, and growth.
• Use analytics, customer behavior data, market research, and competitive insights to identify optimization opportunities.
• Design and support testing, experimentation, personalization, and conversion improvement initiatives.
• Establish KPIs, measure campaign effectiveness and ROI, manage marketing budgets, and provide financial reporting.
• Partner with product, sales, communications, analytics, digital experience, design, and operations teams while managing multiple initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or equivalent work or education-related experience.
• At least 5 years of experience as a Product Marketing Manager or in a related role.
• Experience with CMS and/or DXP platforms, digital testing, personalization, content management, and website optimization.
• In-depth experience with Google Analytics GA4 and tools for measuring website visitor journeys.
• Strong understanding of experimental design, testing and measurement techniques, brand management, market positioning, and marketing execution.
• Must reside in one of the approved U.S. states; Washington-based candidates near Tukwila must attend headquarters twice weekly.

Nice to have

• Advanced degree in Marketing, Business Administration, Communications, or a related field.

Culture & Benefits

• People-focused culture centered on serving members, communities, and employees.
• 401(k) company match of up to 3% and a 4% annual hirify.global contribution.
• Medical, dental, and vision coverage with family contributions.
• PTO program, exchange program, tuition reimbursement, and paid volunteer time.
• Collaborative environment emphasizing innovation, continuous improvement, strategic thinking, and inclusive participation.