2 дня назад
Senior Email Marketing & Lifecycle Manager (Klaviyo)
125 000 - 150 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Email Marketing & Lifecycle Manager (Klaviyo): Building and owning an end-to-end lifecycle marketing program across email, SMS/RCS, subscription, loyalty, segmentation, personalization, and automated revenue with an accent on DTC ecommerce growth and operational standards. Focus on designing experimentation roadmaps, optimizing campaigns and flows, analyzing attribution and KPIs, and leading the marketing automation team.
Location: Fully remote within the United States; international and California-based employees are not currently eligible. Applicants must be legally authorized to work in the United States for a W-2 position.
Salary: $125,000–$150,000 annually, depending on experience.
Company
is a health and wellness company offering health education, premium supplements, and holistic practices including the Healthy Keto diet.
What you will do
- Own email and SMS/RCS lifecycle marketing strategy, execution, send calendars, reporting, and KPIs across multiple lists.
- Develop campaigns, automated flows, transactional communications, personalization, and subscription and loyalty programs.
- Manage flow performance as an ongoing automated revenue program.
- Build a structured testing roadmap for advertorial formats, templates, offers, and landing pages with copywriting and experimentation partners.
- Lead the Marketing Automation Strategist and Marketing Assistant while establishing workflows, documentation, and quality standards.
Requirements
- 6+ years of experience in email, lifecycle, or CRM marketing, ideally in DTC ecommerce, with direct revenue ownership.
- Extensive Klaviyo experience across campaigns, flows, segmentation, and deliverability.
- Demonstrated experimentation experience that improved conversion and revenue.
- Strong analytics skills with GA4, Triple Whale, revenue attribution, and KPI reporting.
- Strong team leadership and the ability to build workflows and standards from scratch.
- Must be based in the United States, be legally authorized to work for any US employer, and be unavailable for international or California-based applicants.
Nice to have
- SMS/RCS program experience.
- Shopify and GemPages experience.
- Background in health, supplements, or wellness.
Culture & Benefits
- Fully remote work with an emphasis on work-life balance.
- Medical, dental, and vision insurance with 80% of premiums covered.
- 80 hours of paid vacation initially, with tenure-based increases.
- 40 hours of personal days annually and 7 paid holidays.
- Paid gym membership and a 50% discount on Dr. Berg products.
- Monday–Friday business hours, 9am–6pm ET.
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