Senior Marketing Specialist - Growth (Brightflag)

Location: New York City, United States; hybrid work with 2–3 days per week in the NYC Financial District office. Fully flexible work patterns are available for the remainder of the week. Work permit sponsorship and self-sponsorship are not available.

Salary: $85,600–$149,400 USD annually, plus eligibility for a bonus.

Company

Brightflag is an AI-powered enterprise legal management platform within hirify.global’s Legal & Regulatory division, helping corporate legal departments manage operations, matters, spending, and collaboration with outside counsel.

What you will do

• Build, optimize, quality-check, send, and report on end-to-end email marketing programs in HubSpot.
• Create segmentation lists and personalization tactics to improve conversion and campaign performance.
• Run experiments, document learnings, and share findings across the marketing organization.
• Manage paid acquisition across Google Ads, LinkedIn Ads, Reddit Ads, G2, and emerging channels.
• Define targeting and retargeting audiences, develop campaign assets, launch campaigns, and optimize performance.
• Set up conversion tracking, bid strategies, and attribution reporting focused on lead quality and pipeline contribution.

Requirements

• 4+ years of hands-on experience in paid acquisition and growth marketing, ideally in B2B SaaS or a performance marketing agency.
• Deep knowledge of Google Ads and LinkedIn Ads.
• Strong HubSpot experience, including segmentation, smart content, forms, sequences, campaign execution, and reporting.
• Sustained experience building and iterating on both email and paid campaigns.
• Experience using AI for creative development, insight generation, and optimization at scale.
• Understanding of enterprise sales cycles, cross-functional collaboration, and project management across concurrent campaigns.

Nice to have

• Experience with Reddit Ads, G2 Ads, or ChatGPT Ads.
• Experience with Clay.

Culture & Benefits

• Fast-growing, values-driven, inclusive, and collaborative environment.
• 15 days of paid time off.
• 401(k) plan with company match.
• Medical, dental, vision, life, and long-term illness or income protection insurance.
• Flexible work location and work patterns, wellbeing program, stipend, tuition assistance, commuter benefits, and paid parental leave.

Hiring process

• Interviews assess individual skills, experience, and communication without AI tools or external prompts.
• In-person interviews are included, and applicants may be required to appear onsite at a hirify.global office.