VP of Growth Marketing - Workforce Solutions

Location: Tempe, Arizona, USA; hybrid

Salary: USD 180,000–220,000 per year

Company

hirify.global is a healthcare education organization whose schools help students launch and advance their careers.

What you will do

• Develop and lead the multi-year growth marketing strategy for the Workforce Solutions division, including go-to-market positioning.
• Own the divisional marketing budget and partner with Finance on forecasting, growth modeling, and efficient investment allocation.
• Lead employee demand generation across hospital partner systems through internal communications, HR platforms, events, on-site engagement, and digital and physical collateral.
• Build brand awareness, executive messaging, thought leadership, case studies, and sales enablement materials for hospital buyers.
• Oversee co-branded marketing governance and coordinate with hospital partners and enterprise marketing teams.
• Build and develop a high-performing marketing organization while establishing scalable workflows, standards, and playbooks.

Requirements

• Bachelor’s degree required; a master’s degree is preferred.
• 10 or more years of progressive marketing leadership experience with a record of driving growth.
• Experience building, leading, and scaling high-performing teams through growth, change, and complexity.
• Strong data, marketing operations, analytics, and performance orientation.
• Executive presence and the ability to influence senior leaders, external partners, and executive stakeholders.
• Experience with CRM/HubSpot, AI, automation, and modern marketing technologies.

Nice to have

• Experience in healthcare, workforce development, education, or adjacent industries.
• Experience with co-branded or partner-led marketing, enterprise B2B, field marketing, or multi-brand and matrixed organizations.

Culture & Benefits

• Medical, dental, and vision coverage starts on the first day of the month following 30 days of employment.
• Unlimited vacation policy, 12 paid holidays, and 2 floating holidays.
• 401(k) with company match and company-paid life insurance equal to one annual salary.
• Leadership development, career training, tuition assistance, and family tuition forgiveness of up to 100% depending on the program.