Head of Digital Marketing (AI)

Location: New York, NY; hybrid work. Applicants must be authorized to work in the United States without current or future sponsorship.

Salary: $175,000–$225,000 per year, plus discretionary bonus and benefits.

Company

hirify.global is a financial services firm serving institutional, intermediary, private wealth, and other client audiences.

What you will do

• Define and lead the digital marketing strategy, roadmap, priorities, KPIs, and governance across websites, email, and client-facing digital touchpoints.
• Own the corporate website from the marketing side, overseeing content architecture, taxonomy, metadata, feature prioritization, release planning, accessibility, and QA.
• Lead growth marketing through landing-page optimization, CRO, A/B and multivariate testing, personalization, and continuous experimentation.
• Develop SEO and GEO strategies, including technical SEO, schema markup, structured data, Core Web Vitals, and visibility across AI-powered platforms.
• Oversee UX/UI standards, user research, journey mapping, wireframing, prototyping, usability testing, and the digital design system.
• Manage email marketing, analytics, reporting, and performance optimization using platforms including Adobe Analytics, Sitecore, and Tableau.

Requirements

• 10+ years of progressive digital marketing and website management experience.
• 5+ years of digital marketing experience in financial services, with asset management, wealth management, or capital markets experience preferred.
• 4+ years managing digital marketing teams and digital contributors.
• Demonstrated experience using AI and LLM tools in marketing, including familiarity with prompt engineering, AI content governance, and responsible-use frameworks.
• Experience with relevant applications such as Sitecore, Azure, Adobe Analytics, Tableau, Figma, Litmus/Salesforce, Google Search Console, and AI personalization platforms.
• Bachelor’s degree required; advanced degree preferred.

Nice to have

• Experience in asset management, wealth management, or capital markets.
• Advanced degree.

Culture & Benefits

• Hybrid work environment in New York.
• Paid time off and medical, dental, and vision insurance.
• Retirement and life insurance benefits for eligible employees.
• Eligibility for a discretionary bonus and comprehensive total compensation package.