Vice President, Retention (Subscription)

Location: Remote - US

Base salary: $200,000–$250,000 per year, plus performance bonus and stock option allocation for eligible roles.

Company

hirify.global develops science-based foundational nutrition products and sells them through a direct-to-consumer subscription business.

What you will do

• Own the retention strategy and churn-reduction roadmap, including cancel-driver diagnosis, save flows, pause and skip mechanics, dunning, and winback programs.
• Run the subscription platform, member portal, subscription management experience, and cancel flow.
• Lead lifecycle marketing across email, SMS, and direct mail, covering onboarding, habit formation, cross-sell, upgrades, and re-engagement.
• Build cross-sell and upgrade programs with attach-rate and LTV targets.
• Own retention P&L management, cohort survival curves, LTV, rebill revenue, and monthly retention forecasting.
• Manage vendors and agency partners, build the operating cadence, and lead a high-performing retention team in partnership with Finance, Data, Product, Member Experience, and Creative.

Requirements

• 8–12+ years of leadership experience in retention, lifecycle, CRM, or subscription and membership marketing.
• Experience in e-commerce and/or subscription businesses with a significant recurring-revenue base.
• Quantifiable experience reducing churn and strong fluency in cohort analysis, survival curves, retention economics, and LTV modeling.
• Deep quantitative and analytical skills, including hands-on analysis of email and SMS performance.
• Experience with a modern lifecycle stack such as Braze, Iterable, Klaviyo, or an equivalent platform, as well as experimentation platforms.
• Experience owning subscription or account experiences, managing external partners, scaling retention teams, and collaborating cross-functionally. Bachelor’s degree in business, marketing, or a related field required.

Culture & Benefits

• 100% remote working environment for this role.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO based on the country of residence.
• In-person team meetups for collaboration, team building, and productivity.
• Performance-based incentive plans, with stock options available for eligible roles.
• Monthly telecom stipend for eligible team members, plus benefits and insurance required by the applicable country of residence.
• Mission-driven, high-performance culture focused on health, continuous improvement, and customer experience.