Senior Director, Lifecycle Marketing & Retention (E-commerce)

Location: 100% remote work

Salary: $180,000–$195,000 per year, plus employee stock options commensurate with experience.

Company

hirify.global is a mission-driven, high-growth e-commerce startup focused on reducing food waste through sustainable online grocery delivery.

What you will do

• Lead, develop, and inspire a high-performing Lifecycle Marketing team.
• Define and execute lifecycle marketing strategies across owned channels to improve engagement, retention, winback, and customer lifetime value.
• Own the company’s customer retention strategy by analyzing retention drivers and identifying opportunities across the customer experience.
• Partner with Product, Engineering, Brand, Merchandising, Data, Finance, Operations, and Customer Care to align retention initiatives and customer experience priorities.
• Build segmentation, personalization, automation, experimentation, and measurement capabilities for relevant customer experiences.
• Translate customer and business data into strategic recommendations, executive communications, and a lifecycle marketing roadmap.

Requirements

• 12–15 years of experience in lifecycle marketing, CRM, retention marketing, or related customer marketing functions.
• At least 5 years of experience leading high-performing teams.
• Proven success developing lifecycle and retention strategies in high-growth DTC or e-commerce businesses.
• Deep expertise in customer lifecycle management, segmentation, personalization, experimentation, and retention best practices.
• Strong analytical, communication, cross-functional partnership, and executive influence skills.
• Experience with CRM platforms, marketing automation tools, and customer data platforms; Braze experience is preferred.

Nice to have

• Startup or high-growth e-commerce experience.
• Subscription business experience.
• Braze experience.

Culture & Benefits

• Mission-driven, collaborative culture focused on reducing food waste and improving sustainable grocery access.
• Highly visible leadership role reporting to the Chief Marketing Officer and participating in the Leadership Team.
• Unlimited paid time off.
• Multiple health, dental, and vision plan options, plus life insurance.
• 401(k) plan and employee stock options.