Product Director, Patient Marketing, Bladder Cancer (Oncology)

Location: Hybrid role based in Horsham, Pennsylvania, United States; travel up to 20%, including possible overnight and weekend travel.

Company

Johnson & Johnson MedTech develops healthcare and oncology solutions focused on preventing, treating, and curing complex diseases.

What you will do

• Lead comprehensive marketing plans, including strategy, positioning, messaging, and tactical execution for the bladder cancer portfolio.
• Develop nurse education, patient support, disease education, treatment support, and patient activation strategies.
• Drive patient and Patient Care Team engagement initiatives and omnichannel customer journeys.
• Lead advisory boards, analytics, and market research to generate actionable marketing insights.
• Partner with commercial strategy, sales, sales learning and development, medical affairs, internal stakeholders, and agencies.
• Translate patient, caregiver, and provider insights into customer-centric strategies supporting treatment adoption, persistence, and portfolio growth.

Requirements

• Bachelor’s degree required; an MBA or advanced related degree is helpful.
• At least 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• At least 5 years of experience in sales, marketing, managed care account management, pricing, related fields, or a qualified leadership development program.
• Proficiency in marketing, project management, and clear communication.
• Ability to travel up to 20%, including possible overnight and weekend travel.

Nice to have

• People leadership experience.
• Oncology experience.
• Product launch experience.
• Previous sales experience.
• Interest in emerging technologies such as AI, including exploring and applying new tools.

Culture & Benefits

• Inclusive work environment focused on respecting diversity and individual dignity.
• Patient-centered oncology work aimed at developing treatments and finding cures.
• Equal opportunity employment and an interview process designed to accommodate applicants’ needs.