Senior Director, Marketing - Tyvaso PH

Location: Hybrid, with at least three days per week in the Durham, NC office; in-office requirements may increase based on business needs.

Company

hirify.global is a public benefit biotechnology and pharmaceutical company developing therapies for rare diseases and technologies that expand the availability of transplantable organs.

What you will do

• Lead strategic and tactical marketing planning for Tyvaso PH across patient and healthcare professional audiences.
• Develop launch strategies, brand plans, budgets, positioning, messaging, value propositions, and promotional campaigns.
• Design integrated patient engagement and media strategies across CRM, web, digital, SEO/SEM, and other channels.
• Use market insights, competitive intelligence, segmentation, targeting, and KPIs to identify growth opportunities and improve brand performance.
• Collaborate with Sales, Field Marketing, Medical Affairs, Regulatory, Legal, Patient Support, Payer, and Operations teams.
• Lead relationships with KOLs, agencies, medical communications vendors, and direct reports.

Requirements

• Bachelor’s degree in a relevant discipline.
• 15+ years of pharmaceutical product marketing experience.
• 6+ years of people management experience.
• Ability to understand disease-state science, clinical data, and clinical trial design.
• Strong analytical, strategic, relationship-building, and people-development skills.
• Proficiency with Microsoft Office Suite.

Nice to have

• Master’s degree in a relevant discipline.
• 5+ years of sales experience.
• Marketing experience in pulmonary hypertension, rare disease, or pharmaceutical launches.
• Understanding of medical/pharmaceutical coding and reimbursement.

Culture & Benefits

• Mission-driven environment focused on unmet medical needs and patient outcomes.
• Medical, dental, vision, and prescription coverage.
• Wellness resources, savings plans including 401(k) and ESPP, paid time off, and paid parental leave.
• Disability benefits and additional employee programs.