Senior Director, Content, Social, Creator Marketing (AI)

Location: United States; remote-first within the U.S. and Canada

Salary: $212,712–$283,694 annually, plus a target 25% annual bonus and competitive equity.

Company

hirify.global is an AI-forward technology and commerce platform for expecting and new families, encompassing a universal registry, shopping, health, money, showrooms, and branded content.

What you will do

• Own editorial and branded content, brand social presence, creator and influencer marketing, community programs, and podcasts.
• Build hirify.global's affiliate creator and influencer program, including recruitment, program mechanics, and scalable content frameworks.
• Lead a multi-format content organization spanning written, video, audio, social, and podcast production.
• Establish social-native video as a high-frequency, high-performing format and coordinate with Brand Strategy and Creative Studio on brand-level video.
• Set standards and processes for editorial integrity, sponsored content, and disclosure.
• Partner with Integrated Marketing and Creative teams on go-to-market moments, content calendars, cultural opportunities, and paid amplification.

Requirements

• Experience building a creator or influencer program from close to zero, including affiliate mechanics, relationships, and content frameworks.
• Strong understanding of social-native video, channel-specific content, outcome-driven KPIs, testing, and iteration.
• Experience leading editorial and commercial content while maintaining editorial trust.
• Experience building community-led content programs and turning customer advocacy into scalable content.
• Experience leading written, video, audio, and social content teams and measuring funnel and performance impact.
• Ability to work remotely from the United States or Canada.

Nice to have

• Experience using AI tools to improve content workflows and output.
• Experience with paid media, YouTube, addressable TV, and bottom-of-funnel-to-upper-funnel content distribution.

Culture & Benefits

• Remote-first work with team members across the U.S. and Canada and twice-yearly company gatherings.
• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Paid parental leave, PTO, and a company-wide paid Winter Wonder Week.
• Remote work stipend plus support for physical, mental, emotional, parenting, childcare, and financial well-being.
• AI tools such as Claude and ChatGPT are provided for daily work.

Hiring process

• Interviews may be recorded and transcribed for evaluation in accordance with applicable privacy laws.
• AI may be used during application review and assessment, while final hiring decisions are made by people.