Director, Marketing (AI)

Location: New York, NY, United States, or remotely from the United States; in-person onboarding is required if hired.

Annual base salary: $235,000–$317,000 USD, plus equity and additional benefits.

Company

Figma develops a collaborative design platform that helps teams create, prototype, translate designs into code, and work with AI in real time.

What you will do

• Define Figma Weave’s vision and narrative in the AI-native creative space.
• Build brand awareness through memorable, culturally relevant marketing for creative professionals.
• Develop and operate a measurable full-funnel growth engine that converts attention into users and revenue.
• Hire and lead a small, senior marketing team while leveraging Figma’s broader resources.
• Set strategy, execute campaigns directly, and measure performance rigorously.
• Partner with product, sales, design, and Figma’s broader marketing organization while managing significant budgets and ROI.

Requirements

• Executive marketing leadership experience at a high-growth software, SaaS, or consumer technology company.
• Experience building brands and driving growth.
• Ability to combine strategic vision with hands-on execution.
• Strong storytelling and creative instincts with a data- and performance-driven approach.
• Experience managing significant marketing budgets and demonstrating positive ROI.
• Experience setting and managing metrics across brand and full-funnel growth.

Nice to have

• Experience building and leading teams in fast-moving, ambiguous, category-defining markets.
• Enthusiasm for creative work, design, and the frontier of AI.

Culture & Benefits

• Full-time work with the option to work from the NYC hub or remotely.
• Equity and competitive benefits package.
• Health, dental, and vision coverage, retirement contributions, and paid time off.
• Parental leave, reproductive and family planning support, and mental health and wellness benefits.
• Paid sick leave, holidays, flexible PTO, and possible recharge days and lifestyle spending accounts.

Hiring process

• Qualifications, experience, potential impact, and role scope are assessed during interviews.
• Video interviews require candidates to keep their cameras on.
• In-person onboarding is required after hiring.