обновлено 3 часа назад
New Media Director (AI)
121 800 - 323 200$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
New Media Director (AI/Marketing): Owning the strategy and management of GitHub's presence across emerging and established digital channels with an accent on brand authority, audience affinity, and impactful growth. Focus on translating complex AI products into compelling content, optimizing paid and organic campaigns, and scaling influencer ecosystems within the developer community.
Location: Remote, United States
Salary: $121,800 - $323,200 / Yr
Company
is the world's leading AI-powered developer platform, hosting the largest open-source community on earth.
What you will do
- Develop and evolve cross-platform social media strategies for TikTok, X, LinkedIn, Instagram, and YouTube.
- Design and optimize integrated paid and organic campaigns, managing budgets and performance tracking via KPIs like CAC and ROAS.
- Scale influencer and creator partnerships across tech and AI communities to balance authenticity with performance.
- Partner with Comms, DevRel, and Product Marketing to create high-impact, developer-first content.
- Stay current on AI advancements and internet culture to maintain 's voice and leadership in the community.
- Utilize social listening tools to shape proactive dialogue with developers and stakeholders.
Requirements
- Must be based in the United States.
- 10+ years of experience in B2B integrated marketing (or 8+ years with a Bachelor's degree in Business, Marketing, or similar).
- 1+ year of experience in people management.
- Proven track record of managing paid and organic campaigns with measurable impact.
- Experience with social media publishing platforms and influencer/creator ecosystems.
Nice to have
- Experience in AI, SaaS, or technology sectors.
- Proficiency with and Copilot.
- Analytical mindset with experience in Meta Ads Manager, Google Analytics, or attribution platforms.
- High creative judgment paired with performance-driven thinking.
Culture & Benefits
- Remote-first work environment providing flexibility in where you work.
- Competitive compensation including base salary, annual bonuses, and stock options.
- Generous learning and growth opportunities.
- Inclusive company culture based on values like "Ship to learn" and "Growth mindset".
- Comprehensive benefits package designed to support employees globally.
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