14 дней назад
Head of Marketing (FMCG)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing (FMCG): Leading Marketing Nordics for the Heinz brand, strengthening brand positioning, consumer experiences, innovation, and execution across the region with an accent on brand management, integrated campaigns, and sustainable growth. Focus on developing marketing strategy, optimizing channel campaigns, managing budgets and KPIs, and building high-performing teams across a cross-functional Nordic and EU organization.
Location: Stockholm, Sweden; hybrid working model with flexible working hours.
Company
is a global food company with a portfolio of well-known consumer brands, including Heinz.
What you will do
- Develop and execute the Nordic marketing strategy to drive brand growth and profitability.
- Lead brand management activities covering the product portfolio, innovation, and product launches.
- Plan, implement, and optimize integrated marketing campaigns for Retail and Foodservice channels.
- Analyze market trends, consumer insights, and campaign performance to identify growth opportunities.
- Manage the marketing budget, resource allocation, KPIs, and return on investment.
- Lead, coach, and develop the marketing team while collaborating with Sales, Category Development, Product Development, and EU-based teams.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Extensive marketing experience with experience in a comparable leadership role; FMCG experience is not required.
- Proven expertise in brand management and integrated marketing.
- Experience leading and developing high-performing teams, with strong analytical and strategic thinking skills.
- Commercial mindset with budget and KPI management experience, plus excellent communication and stakeholder management skills.
- Fluent English is required.
Culture & Benefits
- Flexible working hours in a hybrid working model.
- International, matrix-organized working environment.
- Opportunities for personal and professional development.
- Competitive salary with an above-market-average bonus structure.
- Company pension scheme, corporate benefits, and additional employee benefits.
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