Account Based Marketing (ABM) Manager - Nordics

Location: Sweden - Remote

Company

hirify.global develops software that helps innovators design and make buildings, products, factories, vehicles, and media.

What you will do

• Identify and prioritise strategic Nordic accounts with Sales leadership based on revenue potential, customer fit, intent signals, and opportunity data.
• Develop account and account-group plans covering buying groups, engagement journeys, messaging, campaign calendars, and next-best actions.
• Design and deliver personalised 1:1 and 1:Few programmes across digital, content, events, executive engagement, sales, customer, and partner channels.
• Translate account research, intent, engagement, product, opportunity, and relationship signals into coordinated marketing and sales plays.
• Equip Sales with account intelligence, tailored messaging, campaign assets, conversation starters, and account-progression recommendations.
• Measure engagement, buying-group coverage, pipeline creation and influence, opportunity acceleration, conversion, expansion, and account-level revenue contribution.

Requirements

• BA, B.Comm, or equivalent relevant experience in Marketing, Communications, or a related field.
• Eight or more years of experience in B2B marketing, key-account marketing, account-based marketing, demand generation, or a related discipline.
• Experience developing and executing programmes for strategic or enterprise accounts and working closely with Sales or account-management teams.
• Understanding of go-to-market dynamics across the Nordics, particularly Sweden, Norway, and Denmark.
• Fluency in Swedish and English, with excellent written and verbal communication skills in both languages.
• Experience with platforms such as 6sense, Allocadia, and Marketo, plus practical use of large language model tools such as ChatGPT or Claude.

Nice to have

• Experience marketing to architecture, engineering, construction, manufacturing, or adjacent technology audiences.
• Experience with public-sector organisations, global organisations, complex buying groups, long sales cycles, and enterprise customer relationships.
• Experience with customer expansion, retention, adoption, lifecycle marketing, partners, alliances, or channel organisations.

Culture & Benefits

• Work in a global, matrixed organisation with Nordic, EMEA, and centralised teams.
• Collaborate across Sales, Marketing, Customer Success, Operations, Analytics, and partner teams.
• The role may require in-person onboarding and/or in-person identity verification.
• Contribute to software used to design and make buildings, products, factories, vehicles, and media.