GTM Lead - Data, Analytics & AI (Espoo or Stockholm)

Location: Hybrid, with at least 50% of working time in the office; preference for Espoo or Stockholm, with strong candidates considered in other Nordic offices.

Company

hirify.global is a Finland-based, family-owned growth company providing technology and back office services, including the BI Book SaaS analytics platform and consulting solutions in data, analytics, AI, and business applications.

What you will do

• Define and execute the GTM strategy for Finland, Sweden, and future Nordic markets, including ICP, messaging, and channel mix.
• Own pipeline generation across content, SEO, paid campaigns, events, and outbound, tracking pipeline contribution, CAC, and conversion.
• Build expertise-led content for consulting services, including reference stories and technical thought leadership.
• Develop partner enablement materials and joint GTM playbooks.
• Own positioning and sales enablement for BI Book and consulting offerings targeting CFO, CIO, CDO, and CTO buyers.
• Drive Nordic event presence and establish a repeatable market-entry playbook, including cross-sell between consulting and BI Book.

Requirements

• 5+ years of experience in GTM, growth, or marketing within B2B SaaS, software, or technology consulting.
• Experience marketing both a product and expert services, with a clear understanding of how the two differ.
• Experience in new-market or geographic expansion.
• Hands-on partner-led or channel GTM experience, ideally within the Microsoft ecosystem or an equivalent vendor ecosystem.
• Experience selling to enterprise or mid-market buyers in data, analytics, finance, or operations.
• Strong written communication, technical content creation skills, pipeline-data decision-making ability, and Finnish or Swedish plus professional English.

Nice to have

• Background in BI, data platforms, ERP, or adjacent enterprise software.
• Experience with usage-based or seat-based SaaS pricing.
• Marketing automation and CRM configuration experience.
• Knowledge of Nordic market-specific buying behavior.
• Experience with content management systems, especially WordPress.

Culture & Benefits

• Comprehensive occupational health support, ergonomic offices, a Flex benefit, and an Epassi lunch discount.
• A sustainably managed resource budget supporting well-being at work.
• Together bonus distributing 10% of annual operating profit among employees.
• Continuous learning through the hirify.global Academy, with training offered almost weekly.
• Hybrid work with regular collaboration in the office and colleagues across the Nordics and Europe.

Hiring process

• Applications are reviewed during the application period.
• Application deadline: 20 September 2026.