Senior Activation Manager (Marketing)

Location: Gothenburg, Sweden; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalized campaigns at scale.

What you will do

• Lead, coach, and develop Media Specialists across paid social, paid search, programmatic advertising, tracking, analytics, and other media disciplines.
• Contribute hands-on to campaign planning, setup, trafficking, optimization, tracking, reporting, and delivery quality.
• Strengthen delivery standards, workflows, documentation, handovers, and collaboration across specialist and client teams.
• Drive efficiency, automation, and adoption of new tools, methodologies, and processes.
• Support resource planning and act as an escalation point for complex delivery or client situations.
• Work with activation leaders, client teams, People/HR, and Gothenburg leadership to improve client outcomes and team performance.

Requirements

• 5–10 years of relevant experience in media, marketing, or advertising, with senior responsibility in at least one specialist area.
• Experience leading, coaching, or mentoring specialists or similar teams, including goal-setting, feedback, and career development.
• Hands-on understanding of campaign setup, trafficking, tracking, optimization, reporting, and delivery quality.
• Experience with large or complex clients and the ability to connect media delivery to KPIs, business goals, and commercial priorities.
• Strong collaboration and communication skills, including translating complex topics into clear guidance.
• Fluent written and verbal Swedish and English are required.

Nice to have

• Experience with recruitment, onboarding, training, internal knowledge sharing, or specialist upskilling.

Culture & Benefits

• SEK 3,000 wellness allowance and a 37.5-hour workweek.
• Half-days, “klämdagar” off, 30 vacation days, and two paid volunteer days per year.
• Collective bargaining agreement providing occupational pension, insurance, and other negotiated terms.
• Regular team activities, knowledge-sharing sessions, and wellness initiatives.
• Hybrid collaboration model focused on creativity, connection, and teamwork.

Hiring process

• CV and cover letter review followed by interviews and a testing phase.
• Selection and interviews are ongoing; the position is permanent with an immediate start and a six-month probationary period.