LatAm Marketing Manager

Location: Remote in Mexico

Company

hirify.global is a global business improvement and standards organization providing auditing, certification, training, consulting, regulatory, software, and cybersecurity services.

What you will do

• Build and deliver the Latin America go-to-market and marketing plan, with a primary focus on Mexico, aligned with commercial targets and sector priorities.
• Localize global and regional campaigns for language, culture, regulations, and buyer behavior across LATAM.
• Lead the regional marketing team and Center of Excellence for campaign development, design, and digital execution.
• Run integrated full-funnel campaigns across email, web, SEO/SEM, paid media, social, events, webinars, and ABM.
• Manage Salesforce and Pardot lead workflows, including segmentation, routing, nurturing, targeting, and journey optimization.
• Own the LATAM budget, vendors, performance reporting, brand governance, and the regional Quality & Mobility theme.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master’s degree is preferred.
• At least 6 years of progressive B2B marketing experience and at least 3 years leading people.
• Experience executing marketing programs across Mexico and broader Latin America in complex organizations.
• Strong demand generation, ABM, CRM-led workflow, analytics, budget management, and vendor oversight experience.
• Hands-on Salesforce and Pardot experience is required; familiarity with Marketo, Workfront, SEO/SEM, and paid media is beneficial.
• Strong written and verbal English, Spanish, and Portuguese are essential.

Nice to have

• Experience in professional services, SaaS, regulated industries, assurance, training, ISO, compliance, Quality, or Mobility.
• Master’s degree in a relevant field.

Culture & Benefits

• Remote work arrangement in Mexico.
• 20 days of annual leave, bank holidays, and a vacation bonus.
• Medical and life insurance, savings fund with company contribution, and meal allowance.
• Paid maternity and paternity leave.
• Learning and development opportunities plus flexible benefits.
• Inclusive global organization focused on client-centricity, agility, collaboration, and positive social impact.