Senior Manager, B2B Growth Marketing - EMEA

Location: Farringdon, London, United Kingdom (Hybrid)

Company

hirify.global is a global live entertainment company; Ticketmaster provides a ticket marketplace and enterprise tools and services for the live entertainment industry.

What you will do

• Deliver EMEA demand generation pipeline targets through inbound and outbound channels.
• Shape regional demand generation strategy and prioritize investment across 22 markets.
• Build campaigns with local teams in Apollo and MCAE/Pardot, and manage paid media across LinkedIn, Meta, and other B2B channels.
• Train and enable local marketing and sales teams through playbooks, activation guides, and hands-on campaign support.
• Create reusable campaign programs, sequences, creative, and briefing processes to scale activation across markets.
• Build EMEA reporting dashboards covering lead volume, quality, conversion, revenue attribution, and new AI-based demand generation methods.

Requirements

• Progressive B2B demand generation or growth marketing experience building pipeline in complex, multi-market environments.
• Hands-on expertise with Apollo.io or equivalent outbound tools and Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience managing paid media campaigns, budgets, optimization, and reporting across LinkedIn, Meta, and other B2B channels.
• Experience training non-specialist teams and turning bespoke marketing work into repeatable programs.
• Experience across European or international markets, with an understanding of EMEA market dynamics.
• Strong CRM, marketing data, dashboard, attribution modeling, communication, and influencing skills.

Nice to have

• Ticketing, live entertainment, or B2B SaaS experience.
• Salesforce CRM experience.
• Proficiency in Microsoft Office.

Culture & Benefits

• Inclusive environment focused on belonging, integrity, teamwork, and reliability.
• Support for balancing work and home life.
• Opportunities for professional and personal development, new experiences, and learning.
• Human review is applied to all hiring decisions, including when AI tools support screening and assessment.