Senior Specialist - Marketing

Location: Mexico City, Mexico; hybrid, with at least two days per week in the office. Occasional flexibility in working hours may be required to support international teams, programs, and events.

Company

hirify.global provides analytics, insights, and proprietary data across the energy and natural resources sectors, serving customers worldwide.

What you will do

• Coordinate and execute integrated B2B marketing campaigns across email, paid social, display, SEM, SEO, content syndication, and nurture flows.
• Plan and deliver events, webinars, and third-party marketing activities, including logistics, follow-up, and lead handoff.
• Manage paid acquisition activities, audience segmentation, A/B testing, and campaign optimization for target accounts.
• Own campaign workflows, schedules, stakeholder communications, deployment activities, landing pages, audience lists, and campaign assets.
• Partner with sales, product marketing, digital, content, operations, and lead management teams to improve campaign readiness, routing, and conversion.
• Track campaign performance against MQLs, SALs, cost per lead, and pipeline contribution, providing reports and improvement recommendations.

Requirements

• Experience executing integrated B2B marketing campaigns across multiple channels.
• Strong project management, organizational, communication, and stakeholder management skills.
• Experience coordinating cross-functional teams and managing campaign delivery from briefing through execution.
• Familiarity with marketing automation and CRM platforms such as Salesforce, Pardot, Marketo, HubSpot, or equivalent.
• Experience supporting webinars, virtual events, lead generation programs, or customer marketing initiatives.
• Ability to work independently in a fast-paced, deadline-driven environment and collaborate across global, matrixed teams.

Nice to have

• Experience in Natural Resources, Energy, Commodities, Financial Services, SaaS, Technology, or related sectors.
• Knowledge of marketing operations, lead management workflows, and campaign automation.
• Experience with Asana, Monday.com, Wrike, or similar project management platforms.
• Experience working in global marketing organizations.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Culture & Benefits

• Hybrid working arrangement with regular office collaboration.
• Work with international teams across a global organization.
• Company values include inclusion, trust, customer commitment, future focus, and curiosity.
• Equal opportunity employment regardless of legally protected characteristics.