Demand Generation Manager (HubSpot)

Location: Remote from Honduras, Jamaica, the Dominican Republic, Panama, or Belize; working hours: U.S. business hours

Company

hirify.global is recruiting for a client seeking a demand generation professional to build scalable B2B marketing programs.

What you will do

• Build and execute multi-channel demand generation campaigns across email, content, webinars, paid acquisition, and account-based marketing.
• Develop lead nurture and lifecycle marketing programs.
• Partner with sales to define the ideal customer profile, audiences, and targeting.
• Create lead scoring and qualification frameworks and improve MQL-to-SQL-to-opportunity conversion.
• Analyze campaign ROI, funnel performance, and marketing-generated pipeline contribution.
• Optimize marketing automation and CRM workflows, run experiments, and report recommendations to leadership.

Requirements

• 4+ years of B2B marketing or demand generation experience.
• Proven experience generating measurable sales pipeline.
• Strong understanding of B2B sales and marketing funnels, lead nurturing, scoring, and qualification.
• Experience with HubSpot, Salesforce, Marketo, or similar platforms.
• Strong analytical and campaign management skills, including measuring campaign ROI and pipeline contribution.
• Strong written and verbal English communication; availability during U.S. business hours.

Culture & Benefits

• Full-time remote position.
• Direct collaboration with sales leadership and marketing stakeholders.
• Ownership of performance from acquisition through sales handoff.
• Focus on measurable pipeline growth, conversion improvement, and clean marketing automation processes.

Hiring process

• Initial screening call.
• Spark Hire video interview and recruiter interview.
• Client interview followed by offer and onboarding.