Director, Marketing Analytics (Fintech)

Location: Eagle, Mexico City, Mexico. Hybrid work with in-person attendance at the assigned hirify.global office at least two days per week.

Company

hirify.global provides data, analytics, credit, risk, and information services through products used by businesses and consumers worldwide.

What you will do

• Lead and execute the overall marketing strategy for Buró de Crédito in alignment with local, regional, and global objectives.
• Develop and scale Account-Based Marketing programs for strategic accounts to grow pipeline, revenue, and customer engagement.
• Partner with Commercial and Product teams on growth opportunities, target-account prioritization, and demand generation.
• Drive integrated B2B and B2C marketing, brand management, corporate communications, and customer acquisition initiatives.
• Establish marketing performance frameworks and KPIs covering business impact, brand health, demand generation, and engagement.
• Manage budgets, agencies, and resources while leading and developing a multidisciplinary marketing team.

Requirements

• 15+ years of progressive marketing experience, including senior leadership responsibility for strategy, execution, and measurable results.
• Proven expertise in Account-Based Marketing strategy, execution, and performance optimization.
• Experience leading integrated B2B and B2C marketing organizations across brand management, corporate communications, demand generation, and customer engagement.
• Experience influencing executive leadership and managing stakeholders across local, regional, and global organizations.
• Strong experience in complex multinational and matrixed organizations.
• Professional fluency in English and Spanish, with strong executive communication and presentation skills.

Nice to have

• Experience in data, analytics, financial services, credit, risk, or information services.
• Advanced executive storytelling and thought leadership capabilities.
• Experience with digital transformation, marketing innovation, change management, or regional and global growth initiatives.

Culture & Benefits

• Work/life flexibility and resources supporting professional and personal well-being.
• Opportunities for professional development, innovation, and collaboration across global teams.
• A purpose-driven Workforce for Good focused on positive impact for communities and customers.