Senior Product Manager (AdTech)

Location: United States; remote-first with occasional travel for company and client events

Company

Provides AI-powered consumer data, intelligence, and SaaS and Data-as-a-Service solutions that help marketers improve customer acquisition and lifetime value.

What you will do

• Shape the structure, packaging, pricing, and positioning of syndicated and custom audience data offerings.
• Own the Data Activation roadmap end to end, including business cases, requirements, user stories, acceptance criteria, and Jira sprint ceremonies.
• Productize integrations with partners such as LiveRamp, The Trade Desk, and Blockgraph, creating repeatable onboarding and rollout processes.
• Define commercial and product requirements for APIs, integrations, and target-state architecture with Engineering and Product leadership.
• Drive taxonomy changes, workflows, monitoring, and success criteria that support reliable audience delivery at scale.
• Support Customer Success, Sales, and Solutions Engineering with product positioning and proof points tied to revenue growth and retention.

Requirements

• Current, first-hand knowledge of how syndicated data is bought, sold, packaged, priced, and valued on open marketplaces.
• Substantial product management experience in digital advertising or the data ecosystem, including audience creation, identity, and data distribution.
• Hands-on experience running backlogs, writing specifications, and shipping products.
• Experience owning partner integrations from scoping through delivery.
• Deep knowledge of AdTech and MarTech, including CDPs, DSPs, SSPs, DMPs, media workflows, audience activation, taxonomy, and measurement.
• Working knowledge of HHID, UID2, MAID, HEM, identity graphs, data flows, and technical architecture decisions.

Nice to have

• Sell-side experience at a data provider, data marketplace, or platform.
• Experience with CTV, Retail Media Networks, or walled gardens.
• Familiarity with clean rooms and data collaboration platforms.
• Comfort using AI tools to interrogate data; SQL and scripting experience is a bonus.

Culture & Benefits

• Remote-first work with flexibility and intentional in-person collaboration when needed.
• Competitive 401(k) match and an Open PTO policy.
• Comprehensive benefits for employees and their families.
• Opportunity to work on AI-powered marketing data and identity solutions.
• Environment emphasizing ownership, collaboration, adaptability, customer focus, clear communication, and strategic thinking.