Lead Generation & ABM Specialist

Location: Remote from Mexico; campaigns cover the US and Canada.

Company

hirify.global is a business improvement and standards company that helps organizations build trust, improve performance, and address critical societal issues.

What you will do

• Build the North American demand generation strategy aligned with MQL, SQL, and opportunity targets.
• Launch multi-channel campaigns across email, LinkedIn and paid social, paid search, webinars, events, content syndication, and nurture programs.
• Design and lead 1:1, 1:few, and 1:many ABM campaigns by vertical and persona.
• Partner with Sales Directors to create target account lists, account plans, ABM playbooks, and insight packs.
• Operationalize intent and ABM platforms and translate signals into timely campaign actions.
• Maintain segmentation, lead routing, UTM hygiene, dashboards, and attribution visibility.

Requirements

• 6+ years of experience in B2B demand generation, digital marketing, or ABM with measurable campaign impact.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience building multi-channel programs across email, paid social, paid media, web, webinars, and events.
• Experience working in matrixed or global environments and strong understanding of B2B buyer journeys.
• Familiarity with Salesforce, Pardot or Marketo, Workfront, and ABM or intent platforms such as Demandbase, 6sense, RollWorks, Bombora, or Apollo.
• Strong command of English, plus Spanish and Portuguese, is required.

Culture & Benefits

• Work in a global organization serving clients across 195 countries.
• Collaborate with Sales Directors, the Global Digital Hub, field marketing, content, and operations teams.
• Use a test-and-learn approach to improve offers, sequences, channels, and campaign performance.
• Focus on measurable outcomes including pipeline contribution, account engagement, channel ROI, and data integrity.