Senior Demand Generation (B2B SaaS)

Location: Hybrid, Plano, Texas, United States

Company

hirify.global provides Field Asset Intelligence through rugged devices, global cellular and satellite connectivity, and cloud software that connects and analyzes revenue-critical equipment.

What you will do

• Own integrated campaigns from audience and offer definition through hands-on execution, launch, measurement, and optimization.
• Build omnichannel programs for outbound and new-logo acquisition, customer expansion and cross-sell, and partner acquisition and activation.
• Create messaging and content for email, landing pages, direct mail, presentations, social media, events, and sales materials.
• Develop trade shows, field events, customer experiences, and partner activations as measurable campaigns before, during, and after each event.
• Use CRM, marketing automation, attribution, funnel, pipeline, and revenue data to manage performance and guide investment.
• Lead sellers, teammates, vendors, and partners without formal authority while testing and improving audiences, channels, timing, offers, and creative.

Requirements

• 5+ years of experience in B2B growth marketing, demand generation, integrated marketing, field marketing, campaign marketing, or a related discipline.
• Demonstrated success creating omnichannel campaigns across digital, paid media, email, social, direct mail, field, event, sales, and partner channels that contribute to pipeline, revenue, or customer growth.
• Hands-on ability to translate strategy into execution, with strong messaging, visual, design, branding, analytical, and project-management skills.
• Strong working knowledge of CRM, marketing automation, campaign tracking, attribution, and funnel management; Salesforce and Pardot experience is strongly preferred.
• Experience collaborating with sellers, prospects, customers, executives, external partners, and event vendors, with willingness to travel.
• Ability to work in a hybrid role based in Plano, Texas.

Nice to have

• Experience in B2B SaaS, IoT, industrial technology, energy, construction, equipment, logistics, or related industries.
• Account-based marketing or highly targeted outbound campaign experience.
• Partner or channel marketing experience, including acquisition, enablement, or activation.
• Direct mail, experiential marketing, agency management, content creation, multimedia design, or lightweight web and landing-page development skills.

Culture & Benefits

• Meaningful autonomy, direct access to senior Marketing leadership, and close partnership with Sales.
• Collaborative, execution-focused environment with opportunities to learn and create visible impact.
• Company-sponsored health, dental, vision, life, and AD&D insurance.
• 401(k) plan, Flexible Spending Accounts, dependent care reimbursement, paid time off, and paid holidays.
• Access to modern creative, marketing, data, AI, and GenAI tools.
• Career progression as hirify.global expands its growth programs, team, and Field Asset Intelligence category.