Demand Generation Manager (SaaS)

Location: New Delhi, India; hybrid work model with in-person collaboration and remote work

Company

hirify.global provides a full-stack cloud communication platform used by businesses worldwide.

What you will do

• Design, launch, and optimize multi-channel inbound and outbound campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences.
• Develop and execute account-based marketing strategies for target enterprise accounts in partnership with sales leads.
• Build lead hand-off processes and service-level agreements with Account Executives and SDR leads.
• Track and present funnel performance, including MQLs, SQLs, CAC, ROAS, generated pipeline, and closed-won revenue.
• Manage CRM, marketing automation, and ABM tools for segmentation, nurture campaigns, and lead scoring.
• Test creative, landing pages, copy, and audiences to reduce acquisition costs and increase pipeline volume.

Requirements

• 8–10 years of hands-on experience in demand generation or growth marketing in a B2B SaaS environment.
• Experience managing paid acquisition budgets of $30,000 or more per month with measurable pipeline contribution.
• Operational experience with Salesforce or HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads, GA4, and ABM or sourcing tools such as Demandbase, 6sense, or Apollo.
• Strong understanding of enterprise sales cycles, deal stages, ACV dynamics, and sales workflows.
• Ability to derive actionable insights from performance data and communicate metrics to executive leadership.

Culture & Benefits

• Flexible hybrid work arrangements and working hours.
• Performance-driven bonuses, regular compensation reviews, and recognition of contributions.
• Employee stock options through an ESOP.
• Paid time off, special leave days, and well-being support.
• Career mobility, upskilling, mentorship, onboarding, and professional training programs.
• Short- and long-term international mobility opportunities across global hubs.