обновлено 3 часа назад
Senior Marketing Specialist - Account Based Marketing - North America (ABM)
78 400 - 136 950$
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Описание вакансии
Текст:
TL;DR
Senior Marketing Specialist - Account Based Marketing - North America (ABM) (B2B marketing and demand generation): Executing and scaling account-based marketing programs and integrated demand generation campaigns across targeted North American enterprise accounts with an accent on persona-based messaging, multi-channel execution, and pipeline creation. Focus on optimizing segmentation, A/B testing, campaign performance, and scalable playbooks that accelerate opportunities and expand strategic accounts.
Location: Chicago, Illinois, USA; hybrid work with a minimum of 8 days per month in the office. Preference for Central or Eastern Time zones. Applicants may be required to attend onsite interviews at a office.
Salary: $78,400–$136,950 USD annually, plus eligibility for a bonus.
Company
Enablon, a business, provides ESG, sustainability, EHS, and operational risk management software.
What you will do
- Execute 1:few and 1:many ABM programs aligned with global frameworks and North American sales priorities.
- Partner with sales leaders, account executives, partner managers, and marketing teams to build targeted account-based programs and customer journeys.
- Plan and deliver integrated campaigns across email, webinars, events, paid media, social, and sales channels.
- Coordinate inbound and outbound programs, including third-party vendors and consistent messaging across campaign touchpoints.
- Own campaign performance against MQL, SQL, pipeline creation, and revenue targets.
- Optimize segmentation, messaging, channel mix, and timing while developing scalable playbooks, templates, and best practices.
Requirements
- 5+ years of B2B marketing experience, including at least 3 years focused on ABM or demand generation.
- Proven success delivering campaigns that create pipeline, accelerate opportunities, and grow strategic accounts.
- Strong cross-functional collaboration and project management skills in fast-paced, deadline-driven environments.
- Proficiency with marketing automation and CRM platforms such as Marketo and Salesforce, plus analytics and reporting tools.
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
- Ability to work in the hybrid Chicago-based model with at least 8 days per month in the office; preference for CT/ET time zones.
Culture & Benefits
- Collaborative and innovative environment spanning marketing and sales teams.
- Opportunity to influence global ABM strategy and directly impact pipeline growth.
- Medical, dental, and vision plans.
- 401(k), FSA/HSA, commuter benefits, and tuition assistance.
- Vacation, sick time, and paid parental leave.
Hiring process
- Interviews are expected to be completed without AI tools or external prompts.
- In-person interviews may be included, and candidates may be required to appear onsite at a office.
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