Senior Marketing Specialist (ABM)

TL;DR

Senior Marketing Specialist (ABM): Executing and scaling account-based marketing programs and demand generation campaigns across targeted enterprise accounts in North America with an accent on persona-specific messaging and multi-channel strategies. Focus on driving pipeline creation, accelerating opportunities, and optimizing campaign performance through data-driven insights.

Location: Hybrid in Chicago, IL (minimum 8 days/month in-office), preference for CT/ET time zones

Salary: $78,400 - $136,950 USD

Company

Enablon, a hirify.global business, is a leading global provider of ESG, Sustainability, EHS and Operational Risk Management Software.

What you will do

• Execute 1:few and 1:many ABM programs aligned with regional sales priorities and global frameworks.
• Design account-centric journeys with persona- and industry-specific messaging to generate new pipeline.
• Plan and execute multi-touch integrated campaigns across email, webinars, events, paid media, and social channels.
• Own campaign performance metrics, including MQLs, SQLs, pipeline creation, and revenue contribution.
• Collaborate with Product Marketing and Content teams to refine value propositions and persona-based messaging.
• Develop scalable campaign playbooks and templates to support business growth.

Requirements

• 5+ years of experience in B2B marketing, with at least 3 years focused on ABM or demand generation.
• Proven track record of delivering campaigns that drive pipeline creation and account growth.
• Proficiency with marketing automation and CRM platforms, specifically Marketo and Salesforce.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Must be based in the USA and able to work in a hybrid model in Chicago.

Culture & Benefits

• Comprehensive Medical, Dental, and Vision plans.
• Financial security through 401(k), FSA, and HSA.
• Generous time off including Vacation, Sick Time, and Paid Parental Leave.
• Additional perks such as Tuition Assistance and Commuter Benefits.
• Collaborative and innovative environment working across global marketing and sales ecosystems.

Hiring process

• Interviews conducted without the assistance of AI tools or virtual backgrounds to ensure authenticity.
• Recruitment process includes in-person interviews at a hirify.global office.