Lifecycle Marketing Manager (Fintech)

Company

hirify.global is a leading financial platform in Colombia, redefining how people shop, pay, and bank through innovative Buy Now, Pay Later solutions and commerce services.

What you will do

• Design, test, and scale merchant lifecycle strategies to increase activation velocity and reduce churn.
• Rebuild the first 30 days of the merchant journey using automated multi-channel campaigns in Braze.
• Execute a weekly experiment cadence with clean incrementality reads to optimize portfolio performance.
• Collaborate with Product, Brand, and Operations teams to align on scope and drive business impact.
• Leverage AI tools to build reusable workflows and automate manual marketing tasks.

Requirements

• Must be based in Colombia.
• Proven experience owning a funnel or lifecycle metric with demonstrated impact.
• Expertise in building automated, multi-channel customer journeys in Braze or similar Tier-1 CRM.
• Advanced SQL skills for data analysis, cohort construction, and funnel monitoring.
• Strong understanding of incrementality, holdout testing, and ROI analysis.
• Experience leading workstreams or managing direct reports.
• AI-L3 proficiency: ability to build reusable AI-driven workflows and playbooks.

Culture & Benefits

• Opportunity to shape a fast-growing fintech company from the ground up.
• Competitive compensation package including salary and meaningful equity.
• Work in a high-impact environment with world-class global talent.
• Commitment to professional growth and sustainable scaling.

Hiring process

• People Interview (30 min)
• Initial Interview (45 min)
• Analytical and AI Nativeness Interview (60 min)
• Lifecycle and MarTech Deep Dive (45 min)
• Case Study (3-5 Days)
• Co-Founder Interview