Lifecycle Marketing Manager

Location: Hybrid

Company

hirify.global provides a cloud data platform that makes open-source databases, search, streaming, and application infrastructure accessible.

What you will do

• Own the full lifecycle from sign-up through activation, conversion, retention, and expansion
• Design and execute nurture programs (onboarding sequences, re-engagement flows, milestone-based triggers)
• Build and manage in-console messaging and product nudges in partnership with Product
• Develop and maintain user segmentation frameworks using product usage, firmographics, and behavioural signals
• Drive monetisation programs via targeted interventions (upgrade prompts, usage-based triggers, tier nudges)
• Partner with Product and Data to define activation/health/churn signals and build automated responses; own lifecycle reporting (activation, conversion, expansion revenue influenced, churn)

Requirements

• Proven experience in lifecycle, CRM, or retention marketing, ideally in a SaaS or PLG company
• Strong user journey mapping and funnel-based thinking
• Highly data-driven approach: build cohorts, read funnels, and turn behavioural signals into testable hypotheses
• Experience with marketing automation and lifecycle tooling (e.g., Customer.io, Braze, Iterable or similar)
• Strong collaboration skills across Marketing, Product, and Data

Culture & Benefits

• Hybrid work policy
• Equity plan participation
• Professional Development Plan budget for learning opportunities
• Global Employee Assistance Program for wellbeing support
• Global time off commitment (parental and sick leave, plus personal time)
• Country-specific benefits for the global workforce

Hiring process

• Resume review followed by interview(s) via video call or in person
• Live challenge stage to demonstrate AI proficiency