Senior Lifecycle Marketing Specialist (AI)

Location: Tallinn, Estonia; hybrid model with at least 12 monthly in-office days

Company

Global mobility platform offering ride-hailing, food delivery, scooters, e-bikes, and car-sharing services across 50 countries.

What you will do

• Build and manage email, SMS, in-app, and push lifecycle campaigns for Delivery users.
• Own campaign performance across delivery, engagement, conversion, unsubscribe, and frequency metrics while driving incremental GMV growth.
• Design and optimize campaign flows, including A/B testing, content quality, visual execution, and user experience.
• Collaborate with Product, Growth, MarTech, Vertical Marketing, Expansion, PR, and local teams to improve communications and end-to-end user journeys.
• Identify AI automation opportunities and create clear lifecycle performance reporting for leadership and cross-functional stakeholders.
• Serve as a technical resource and mentor junior specialists.

Requirements

• Professional background in lifecycle, CRM, or email marketing for large or global audiences.
• Strong technical knowledge of Braze, CleverTap, or equivalent platforms.
• Experience delivering complex, multi-market marketing programmes.
• Excellent English communication skills required.
• Data-driven approach with confidence in campaign analytics, numbers, and end-to-end automation logic.
• Strong stakeholder management and prioritization skills, plus comfort using AI tools to improve efficiency.

Nice to have

• Working knowledge of SQL and the ability to perform end-to-end data analysis independently.

Culture & Benefits

• Startup-style ownership and speed combined with the scale of a global technology company.
• Rewarding salary and stock options.
• Physical and mental wellness benefits.
• A one-month paid sabbatical after five years at Bolt.
• Annual company events and smaller team gatherings.
• Hybrid work combining flexibility with in-person collaboration.