Senior Lifecycle Marketing Specialist

Location: Tallinn, Estonia. Workplace: On-site, with a hybrid model including at least 12 monthly in-office days.

Company

Bolt is a global mobility platform offering ride-hailing, food delivery, scooters, e-bikes, and car-sharing services across 50 countries.

What you will do

• Drive incremental GMV uplift across lifecycle marketing campaigns and own delivery, open, click-through, conversion, unsubscribe, and frequency metrics across communication channels.
• Design and continuously improve email, SMS, in-app, and push campaign flows, including A/B testing, content quality, visual execution, and user experience.
• Collaborate with Product, Growth, MarTech, Vertical Marketing, Expansion, PR, and Local teams to improve communications and the end-to-end user experience.
• Identify opportunities to automate lifecycle flows using AI and improve team efficiency.
• Build accessible lifecycle performance reporting for leadership and cross-functional stakeholders.
• Serve as a technical resource and mentor for junior specialists.

Requirements

• Background in lifecycle, CRM, or email marketing, ideally communicating with large, global audiences.
• Strong technical knowledge of platforms such as Braze, CleverTap, or equivalent.
• Proven experience delivering complex, multi-market programmes.
• Excellent English communication skills.
• Data-driven approach with comfort using numbers, campaign analytics, and understanding automation logic end to end.
• Strong stakeholder management skills and the ability to balance and prioritize multiple projects.
• Comfort using AI tools to automate work and improve efficiency.

Nice to have

• Working knowledge of SQL and the ability to run end-to-end data analysis independently.

Culture & Benefits

• Professional growth and career opportunities.
• Salary and stock options.
• Wellness perks supporting physical and mental health.
• A one-month paid sabbatical after five years at Bolt.
• Annual company events and smaller team gatherings.
• Hybrid work with at least 12 monthly in-office days.