Growth Marketing Lead (FinTech)

Location: Remote; applicants from any country are welcome if located within approximately ±4 hours of CET.

Company

hirify.global creates and operates consumer technology products across the health, education, and entertainment industries and is building a high-scale payment orchestration platform.

What you will do

• Own the product website, positioning, messaging, information architecture, landing pages, and conversion-rate optimization.
• Build the content engine across blogs, guides, case studies, research, product content, newsletters, and distribution channels.
• Grow the company’s LinkedIn presence and develop thought-leadership content for executives and subject-matter experts.
• Build visibility across the payments and FinTech ecosystem through media, podcasts, events, communities, partnerships, and industry publications.
• Own SEO, acquisition funnels, lifecycle campaigns, marketing automation, lead routing, analytics, attribution, dashboards, and pipeline reporting.
• Use AI tools and reusable automations for research, content, SEO, visual creation, landing-page development, outreach, analysis, and reporting.

Requirements

• 4+ years of hands-on experience in growth, content, digital marketing, or demand generation.
• Experience in B2B SaaS, FinTech, payments, DevTools, infrastructure, or another technical startup environment.
• Strong portfolio demonstrating measurable results in organic traffic, qualified leads, pipeline, conversion, audience growth, or campaign performance.
• Strong understanding of B2B acquisition funnels, complex sales cycles, positioning, messaging, content strategy, SEO, website conversion optimization, CRM, analytics, and LinkedIn distribution.
• Excellent written English and strong copywriting skills.
• Ability to work remotely within approximately ±4 hours of CET.

Nice to have

• Experience with payment orchestration, payments infrastructure, processing, billing, subscriptions, fraud or risk platforms, or API-first SaaS.
• Experience building a marketing function or major acquisition channel from an early stage.
• Experience with HubSpot, Webflow, Framer, GA4, Google Search Console, Ahrefs, Semrush, Clay, Apollo, Zapier, Make, or similar tools.
• Experience with PR, podcasts, industry media, events, executive thought leadership, or an existing payments and FinTech network.

Culture & Benefits

• Remote work environment with flexible independent contractor agreement.
• Unlimited paid time off and paid national holidays.
• Company-provided MacBook for employees who need one.
• Fast-moving environment with high ownership, independent work, and emphasis on measurable business outcomes.

Hiring process

• Application review typically takes 3–5 days.
• Recruiter screening, marketing and experience interview, practical case or portfolio review, and final interview.