Growth Marketing Lead (FinTech)

Location: Remote; applicants from any country are welcome if located within approximately ±4 hours of CET.

Company

hirify.global creates and operates consumer products across health, education, and entertainment while building a high-scale payment orchestration platform for managing payments across providers, regions, and products.

What you will do

• Own the product website, positioning, messaging, information architecture, landing pages, and conversion-rate optimization.
• Build the content engine across blogs, guides, case studies, research, newsletters, social media, and executive thought leadership.
• Develop organic acquisition through keyword research, content clusters, technical SEO, commercial pages, backlinks, and AI-driven discovery platforms.
• Build and optimize acquisition funnels, lead magnets, email nurturing, lifecycle campaigns, automation workflows, and lead-routing processes.
• Grow visibility across the payments and FinTech ecosystem through media, podcasts, events, partnerships, communities, and industry conversations.
• Own analytics, attribution, dashboards, and a structured experimentation process focused on qualified pipeline and business outcomes.

Requirements

• 4+ years of hands-on experience in growth, content, digital marketing, or demand generation.
• Experience in B2B SaaS, FinTech, payments, DevTools, infrastructure, or another technical startup environment.
• Strong portfolio demonstrating personally owned marketing initiatives and measurable results in traffic, leads, pipeline, conversions, audience growth, or campaign performance.
• Strong understanding of B2B acquisition funnels, complex sales cycles, positioning, messaging, content strategy, SEO, and website conversion optimization.
• Excellent written English, strong copywriting skills, and practical experience with CRM, marketing automation, analytics, LinkedIn, and B2B content distribution.
• Ability to work remotely within approximately ±4 hours of CET.

Nice to have

• Experience with payment orchestration, payment infrastructure, processing, billing, subscriptions, fraud, risk platforms, or API-first SaaS.
• Experience building a marketing function or major acquisition channel from an early stage.
• Experience with HubSpot, Webflow, Framer, GA4, Google Search Console, Ahrefs, Semrush, Clay, Apollo, Zapier, Make, or similar tools.
• Experience with AI tools such as ChatGPT, Claude, Perplexity, or Cursor, as well as PR, podcasts, industry media, events, or executive thought leadership.

Culture & Benefits

• Remote work with flexible working arrangements and a focus on work-life balance.
• Unlimited paid time off and paid national holidays.
• Company-provided MacBook when required for the role.
• Flexible independent contractor agreement.
• Fast-moving environment with high ownership, autonomy, and emphasis on measurable outcomes.

Hiring process

• Application review typically takes 3–5 days, subject to application volume.
• Recruiter screening lasting approximately 40 minutes.
• Final interview lasting approximately 60 minutes.