Associate Director, Mainline Franchise (Pharma Marketing)

Location: Morristown, New Jersey, United States; onsite

Company

hirify.global is an R&D-driven biopharmaceutical company developing medicines and vaccines through science, AI, mRNA innovation, and global immunization programs.

What you will do

• Lead integrated brand strategies and strategic roadmaps across the Mainline franchise portfolio.
• Own cross-franchise initiatives, growth opportunities, P&L management, promotional budgets, and financial performance.
• Direct precision marketing through analytics, segmentation, targeting, customer insights, and ROI optimization.
• Lead omnichannel campaigns, activation plans, testing, and scaling of new marketing approaches and channels.
• Manage joint venture marketing strategy and relationships for Vaxelis where applicable.
• Coordinate creative agencies, third-party vendors, and internal legal, regulatory, medical, sales, finance, and market access stakeholders.

Requirements

• Bachelor's degree.
• At least 5 years of experience in pharmaceutical, healthcare, biotech, vaccine marketing, sales, strategy, or related agency work.
• Strategic thinking, analytical skills, and the ability to develop and execute actionable strategies independently.
• Experience leading cross-functional teams without direct authority in a complex matrixed organization.
• Experience with tactical design, messaging, and omnichannel execution across multiple brands or campaigns.
• Onsite work in Morristown, New Jersey, United States.

Nice to have

• Master's degree, MBA, or related qualification.
• Vaccine marketing and customer-facing vaccine experience.
• Advanced expertise in precision marketing, customer analytics, marketing automation, and digital tools.
• Financial management, P&L ownership, agency management, and joint venture partnership experience.
• Experience with agile, test-and-learn marketing and scaling innovative approaches.

Culture & Benefits

• Work on treatments and vaccines intended to improve patients' and communities' lives.
• Collaborate across science, medicine, operations, and international functions.
• Access mentoring, development opportunities, cross-functional career moves, and international mobility programs.
• Participate in an inclusive, high-performing environment focused on innovation and sustainable business operations.
• Travel expectation of approximately 10–15%.