Associate Director, Digital Marketing, Rare Hematology

Location: Cambridge, Massachusetts; onsite

Company

hirify.global is an R&D-driven, AI-powered biopharmaceutical company developing medicines and vaccines for patients worldwide.

What you will do

• Own digital and media strategy and execution for WAYRILZ across healthcare professional and patient audiences.
• Develop personalized, connected customer journeys across media, CRM, web, GEO, social, third-party platforms, and emerging channels.
• Lead AI-enabled content development, personalization, channel optimization, and brand discoverability across generative AI and LLM-powered experiences.
• Manage the WAYRILZ patient DSE campaign and coordinate end-to-end digital execution with communications, agencies, GTMC, and cross-functional teams.
• Establish KPIs and measurement frameworks, lead performance reviews, and optimize investment based on customer behavior and campaign results.
• Translate analytics and experimentation insights into recommendations for the broader commercial team.

Requirements

• 5+ years of experience in pharmaceutical or biopharmaceutical industries, or at an advertising agency serving pharmaceutical clients.
• Experience with brand and digital marketing, customer experience planning, and strategic digital planning and execution.
• In-depth understanding of digital marketing channels, AI trends, and digital innovations.
• Experience building cross-functional consensus, managing agencies, and conducting regulatory reviews.
• Strong problem-solving, communication, presentation, and stakeholder collaboration skills.
• Ability to work onsite in Cambridge, Massachusetts.

Nice to have

• Experience supporting brand lifecycle strategy and digital engagement activities in healthcare.
• Knowledge of digital measurement plans, KPI selection, campaign lift, ROI, and data-driven investment steering.
• Experience identifying opportunities in a changing digital landscape to increase brand impact.

Culture & Benefits

• Work in a highly matrixed environment with cross-functional and agency partners.
• Access career growth opportunities through promotions and lateral moves, locally and internationally.
• Receive a rewards package and employee benefit programs.
• Health and wellbeing benefits include healthcare, prevention and wellness programs.
• At least 14 weeks of gender-neutral parental leave.