Senior Product Marketing Manager (AI)

Location: Tel Aviv, hybrid

Company

hirify.global builds an AI-powered personal English tutor that provides conversation practice, immediate feedback, and guidance toward fluency.

What you will do

• Define B2B positioning, messaging, category narrative, differentiation, and target market strategy.
• Build and refine the ideal customer profile, target segments, personas, and use cases.
• Conduct customer and market research and translate findings into go-to-market priorities.
• Create the sales enablement foundation, including pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging.
• Lead competitive intelligence, pricing and packaging research, and analysis of pilot and customer results.
• Develop go-to-market plans and launches for new B2B products and capabilities while establishing the product marketing function.

Requirements

• 6–8 years of experience in product marketing, go-to-market, or a related role.
• Strong B2B SaaS and AI experience.
• Proven experience with positioning, messaging, ICP development, sales enablement, and go-to-market strategy.
• Strong understanding of B2B and enterprise buying processes.
• Experience launching products or entering new markets globally.
• Native-level English proficiency with exceptional spoken and written communication skills.

Culture & Benefits

• Hands-on build-from-zero role with responsibility for creating the product marketing playbook.
• Close collaboration with the B2B General Manager, Product, Sales, and Marketing teams.
• Opportunity to establish the product marketing function and eventually grow the team.