VP, Product Marketing (AI Advertising)

Location: Menlo Park, California; San Francisco, California; or Seattle, Washington, United States

Salary: $300,000–$400,000 USD per year, plus potential bonus and equity awards.

Company

hirify.global develops AI-powered advertising and machine learning solutions for mobile app user acquisition, retail media, and marketplace monetization.

What you will do

• Lead product marketing across all product areas and at the company level.
• Own product naming, positioning, messaging, enablement, and launch frameworks.
• Integrate product marketing into the product development lifecycle through market and customer insights.
• Direct content, thought leadership, data reports, case studies, product storytelling, and website strategy.
• Partner with product and go-to-market teams on market analysis, competitive analysis, customer insights, and segment-based marketing.
• Build and lead the product marketing organization and represent hirify.global publicly on products, industry trends, and AI advertising.

Requirements

• 12+ years of marketing experience, including senior product marketing leadership at an enterprise technology company.
• Deep expertise in product marketing frameworks, operating models, product lifecycle integration, and multi-product portfolios.
• Strong knowledge of digital advertising, performance marketing, measurement, attribution, privacy, and ad supply.
• Experience building product marketing operations, launch systems, content and thought leadership programs, and strategic company websites.
• Experience leading high-performing teams and communicating effectively with technical buyers, performance marketers, and external audiences.
• Curiosity about AI and regular use of AI tools in daily work.

Culture & Benefits

• U.S.-based employees receive medical, dental, and vision insurance.
• Benefits include a 401(k) with company match, disability coverage, life insurance, and well-being benefits.
• Up to 12 scheduled paid holidays per year, one quarterly Thrive Day, and Flexible Time Off.
• Benefits and workplace practices emphasize inclusion, growth, collaboration, accountability, and creating customer value.

Hiring process

• Interviews are intended to assess candidates without AI assistance unless AI is explicitly part of a round.
• Candidates are expected to review the AI Use in Interviews Policy before interviewing.