Brand Marketing Manager (Cybersecurity)

Location: Tel-Aviv, Israel

Company

hirify.global develops consumer cybersecurity solutions that protect millions of people across devices, accounts, and digital touchpoints from phishing, fraud, and AI-powered scams.

What you will do

• Build and maintain messaging hierarchies and narrative frameworks for consumer, talent, enterprise, and investor audiences.
• Source, brief, and manage creative, research, production, PR, and content vendors from scoping through delivery.
• Own timelines, budgets, cross-functional handoffs, and end-to-end delivery of brand initiatives.
• Lead brand research, message testing, competitive analysis, and ongoing positioning improvements.
• Turn security research, scam data, and security trends into content and media stories; support organic distribution across social platforms.
• Manage website content and blog production, use AI tools to accelerate content creation and workflow automation, and optimize performance across channels.

Requirements

• 5+ years of experience in brand marketing with ownership of messaging, positioning, or brand marketing initiatives.
• Hands-on ability to develop messaging documents, manage vendors, and deliver projects independently.
• Experience with market research, messaging development, agency or vendor management, and project delivery.
• Fluency across social platforms, including Instagram, TikTok, Facebook, LinkedIn, and X/Twitter.
• Working knowledge of PR and experience packaging insights and data for media.
• Daily practical use of AI tools for content creation, automation, and production scaling.

Culture & Benefits

• Fast-paced environment with high ownership, minimal red tape, and room to experiment.
• Culture centered on transparency, feedback, collaboration, and shared wins.
• Team dinners, company trips, and opportunities to work with security, product, design, creative, and Labs teams.