Brand Marketing Manager (Cybersecurity)

TL;DR

Brand Marketing Manager (Cybersecurity): Driving hirify.global's organic brand presence and content distribution strategy with an accent on storytelling, social media growth, and PR amplification. Focus on building a high-impact content engine that translates complex security research into engaging narratives for the US market.

Location: Tel-Aviv, Israel

Company

hirify.global is a consumer cybersecurity company protecting millions of users from phishing, fraud, and online scams through advanced digital protection tools.

What you will do

• Own the organic brand presence across social platforms including Instagram, TikTok, LinkedIn, and X.
• Translate security research and product insights into compelling content across various formats.
• Drive content distribution through social, community engagement, and PR amplification.
• Manage website content and oversee blog output in collaboration with external agencies.
• Collaborate with security, product, and design teams to execute end-to-end campaigns.
• Utilize AI tools to accelerate production and optimize performance metrics.

Requirements

• 2+ years of experience in brand marketing or social content with a proven track record of distribution.
• Deep understanding of social platform dynamics and content strategy for the US market.
• Ability to manage the full content loop from ideation to production and publishing.
• Experience working with PR teams to package data and insights for media.
• Proficiency in using AI tools for content creation and workflow automation.
• Strong analytical mindset to track performance and optimize for engagement.

Culture & Benefits

• Collaborative and transparent team culture with regular company trips and team dinners.
• Fast-paced environment with high ownership and minimal red tape.
• Opportunity to work on meaningful cybersecurity challenges at scale.
• Focus on experimentation and continuous learning.