Senior Product Marketing Manager (AI)

Location: Tel Aviv, Israel

Company

hirify.global, an SAP company, provides a Digital Adoption Platform that helps organizations navigate change across applications and systems and drive enterprise AI adoption.

What you will do

• Run an end-to-end monthly release and launch motion, including narrative development, coordination, asset production, and internal and external rollout.
• Support self-service trial experiences by shaping packaging, in-product messaging, conversion paths, and rapid experiments that generate enterprise pipeline.
• Develop positioning, value propositions, pricing and packaging, customer evidence, and go-to-market strategies for flagship platform products.
• Own web, demo, presentation, and one-page product marketing assets and keep them accurate as products evolve.
• Collaborate across Product and Engineering, Sales, Customer Success, and Marketing, while supporting sales enablement and field training.
• Track competitors, analysts, customers, sellers, product health, and commercial metrics to inform roadmap input and growth opportunities.

Requirements

• 5+ years of B2B SaaS marketing experience, including at least 3 years in product marketing.
• Proven experience bringing products to market and executing recurring releases and launches.
• Hands-on product-led growth or product-led sales experience, including pricing, packaging, and self-service conversion.
• Demonstrated day-to-day use of AI tools in product marketing work, supported by concrete examples.
• Strong project management, cross-functional collaboration, market research, and analytical skills.
• Native-level fluency in English and Hebrew is required.

Nice to have

• Experience marketing a multi-product platform.
• MBA or a background in consulting, investment banking, or venture capital.
• Growth marketing, solutions or sales engineering, or product management experience.

Culture & Benefits

• Temporary contract for 8 months with an option to extend.
• Inclusive workplace focused on diversity, equity, and inclusion.
• Cross-functional environment emphasizing collaboration, innovation, and accountability.