Senior Director, Marketing - Repinatrabit PKU (Rare Disease)

Location: Princeton, United States. Current US work authorization is required, and domestic and international travel of 30–50% may be required.

Salary: $230,720–$345,000 annually, plus incentive opportunity.

Company

Otsuka Pharmaceutical Companies develops and commercializes pharmaceutical products, including treatments for rare diseases.

What you will do

• Lead the pre- and post-launch commercial strategy and brand positioning for repinatrabit in PKU.
• Direct US cross-functional launch planning, governance, readiness, and risk removal across people, processes, systems, and customer engagement.
• Develop HCP engagement programs, including non-personal promotion, speaker programs, congresses, and KOL partnerships.
• Drive consumer education, awareness, activation, and patient-journey initiatives.
• Lead omnichannel and digital marketing, including decision engine, orchestration, and integration of personal and non-personal promotion.
• Build marketing capabilities and recruit, coach, develop, and retain a high-performing team.

Requirements

• 10+ years of marketing experience, including rare disease brand launches and PKU or inborn errors of metabolism.
• Proven experience leading a pharmaceutical product launch and integrated HCP and consumer marketing strategies.
• Ability to influence matrixed cross-functional teams and collaborate with market access, medical affairs, sales, and commercial operations.
• Knowledge of commercial compliance and laws governing promotional and non-promotional activities.
• Bachelor’s degree in Business, Marketing, or a related field; an MBA is preferred.
• Experience with P&L management, budgeting, ROI analysis, analytics, and team development.

Nice to have

• Experience in market access, sales, or commercial operations.
• MBA degree.

Culture & Benefits

• Collaborative environment focused on professional development and organizational capability building.
• Medical, dental, vision, prescription drug, life, disability, and other insurance coverage.
• Tuition reimbursement and student loan assistance.
• Generous 401(k) match, flexible time off, paid holidays, and paid leave programs.