Director, HCP Marketing - DMD (Rare Disease)

Location: Waltham, Massachusetts, United States; onsite

Salary: $188,000–$240,000 USD base pay annually

Company

Biotechnology company developing therapeutics targeting muscle and the central nervous system for genetically driven neuromuscular diseases, including Duchenne muscular dystrophy and myotonic dystrophy type 1.

What you will do

• Own the DMD HCP strategy and annual plan from pre-launch through launch and long-term adoption.
• Define HCP segmentation, priority behaviors, messaging, content, and sequenced engagement strategies.
• Lead omnichannel activation across personal and non-personal promotion, including closed-loop testing and optimization.
• Develop peer-to-peer education, KOL engagement, speaker programs, advisory boards, and congress strategies.
• Partner with Medical and Scientific Affairs, Market Access, Patient Services, Legal, Regulatory, Compliance, field teams, analytics, and agencies.
• Translate insights and performance data into actions while piloting AI-enabled workflows and maintaining compliant execution.

Requirements

• Bachelor’s degree required; an MBA, MPH, or other advanced degree is preferred.
• 10+ years of pharmaceutical or biotechnology marketing experience, including 5+ years in US HCP marketing.
• Demonstrated success leading launch-phase HCP marketing for specialty or rare disease products.
• Ability to translate complex science and clinical data into compelling, compliant HCP messaging.
• Strong strategic, communication, influence, stakeholder management, and hands-on execution skills.
• Willingness to travel as needed, anticipated up to 30%.

Nice to have

• Experience in neurology, neuromuscular disease, rare disease, or accelerated approval.
• Experience building capabilities in a first-launch environment.
• Interest in emerging technologies and AI-enabled marketing solutions.

Culture & Benefits

• Fast-paced, cross-functional environment focused on improving outcomes for people living with neuromuscular diseases.
• Opportunity to shape HCP engagement during an active product launch.
• Collaboration across commercial, scientific, medical, access, patient services, and field functions.
• Equal opportunity employment environment.