Paid Media Manager (AI Healthcare)

Location: New York City, NY (hybrid) or California (remote)

Salary: $135,000–$185,000 annually plus equity

Company

hirify.global develops an AI healthcare product legally authorized to practice medicine, processing millions of consultations monthly with treatment plan accuracy validated by board-certified clinicians.

What you will do

• Own paid acquisition strategy and execution across Google, Meta, TikTok, connected TV, direct mail, and other channels.
• Manage account and campaign structures, budgets, bidding, optimization, and channel scaling.
• Design experimentation programs, isolate variables, and convert results into actionable growth insights.
• Develop creative briefs, collaborate with internal and external creative teams, and ensure all creative passes clinical review.
• Partner with analytics and marketing engineering to produce reporting, run incrementality testing, and improve privacy-compliant measurement.
• Recommend data-driven budgets and diversify the channel mix to increase growth.

Requirements

• 7+ years of experience running paid acquisition across SEM, paid social, and other channels with direct budget ownership.
• Experience taking at least one acquisition channel from zero to material scale.
• Hands-on experience with at least two of Google, Meta, TikTok, connected TV, and direct mail.
• Strong analytical skills and the ability to run numbers and answer business questions independently.
• Ability to use AI for media planning, buying, and optimization and to develop tools that improve performance.
• Clear communication skills and comfort operating in a fast-paced, ambiguous environment with increasingly large budgets.

Nice to have

• Experience in consumer health, telehealth, or another regulated category with restrictions on messaging and audience targeting.
• Fluency with a BI tool and/or Claude for independent analysis.

Culture & Benefits

• Competitive salary with equity participation.
• Flexible time off.
• Hybrid work in New York City or remote work from California.
• Direct collaboration with the SVP of Marketing and Growth and both co-CEOs.