Sales Lead Retail Denmark (FMCG)

Location: Homebased in Denmark with a hybrid working model requiring 3 days per week in the office

Company

hirify.global is a global food and FMCG company operating in an international, matrix-organized environment.

What you will do

• Lead the direct retail business in Denmark with full P&L ownership and accountability for annual operating plan and strategic targets.
• Set and execute retail strategy covering joint business planning, forecasting, innovation, pricing, promotions, negotiations, and customer relationships.
• Manage a complex retail landscape of more than 20 customers and banners, with particular focus on promotion planning and execution.
• Lead, coach, and develop a team with two direct reports.
• Partner with the Head of Retail Nordics and collaborate with retail, category, finance, supply, and marketing functions.

Requirements

• Bachelor’s degree in Business Administration, Economics, Sales, Engineering, or a related field.
• Proven experience in a senior sales leadership role, ideally in FMCG and with full P&L responsibility.
• Expert negotiation skills and a strong record of building relationships with major retail accounts.
• Experience leading and developing high-performing teams and managing complex, high-growth markets.
• Working knowledge of category management, finance, supply, and marketing for effective cross-functional collaboration.
• Fluent Danish and English are required.

Nice to have

• Master’s degree.
• Additional experience in FMCG retail leadership and full P&L management.

Culture & Benefits

• Flexible working hours within a hybrid work model.
• Competitive salary with an above-market-average bonus structure.
• Company pension scheme and corporate benefits.
• Opportunities for personal and professional development.
• Fast-paced, data-driven, and team-oriented working environment.