Email Marketing Specialist (Digital)

Location: Vilnius, Lithuania; hybrid work with one work-from-home day per week and 20 additional remote days from anywhere in the world

Salary: From €3,500 gross per month, depending on experience

Company

hirify.global develops scalable products and solutions for global e-commerce used by millions of users worldwide.

What you will do

• Develop and execute the complete email acquisition strategy, from list growth and lead capture to new-customer conversion.
• Build and manage email automations, lead nurture flows, segmentation, and an A/B testing roadmap.
• Analyze top-of-funnel performance, including list growth rate, conversion rate, CPL, and lead-to-customer rate.
• Optimize email content and settings to improve deliverability and campaign performance.
• Collaborate with creative, media buying, and product teams to create a cohesive top-of-funnel user experience.
• Use AI tools to develop high-performing email campaigns.

Requirements

• 3–5+ years of hands-on email marketing experience focused on new-user acquisition, lead generation, and conversion.
• Strong knowledge of conversion-oriented email marketing practices, automation, segmentation, lead nurturing, and A/B testing.
• Knowledge of SPF, DKIM, and DMARC, with the ability to interpret bounce messages and diagnose deliverability issues.
• Strong technical proficiency with at least one major ESP, such as Klaviyo, Omnisend, or HubSpot, including complex automation setup.
• Strong analytical skills with the ability to turn top-of-funnel data into actionable insights.
• Proactive ownership and enthusiasm for digital marketing.

Nice to have

• Experience managing and optimizing paid newsletters and lead magnets.
• Experience with HTML and CSS for email templates.

Culture & Benefits

• Birthday day off, two hours earlier on Fridays, and additional remote-work flexibility.
• Personal budget for courses and conferences, books, internal training, and guest lectures.
• Therapy sessions, personal accident insurance, annual blood tests, vaccination programs, and private health insurance after three months.
• Additional paid vacation days, milestone travel vouchers, parking or public transport support, and other partner benefits.
• Annual week-long stays in company apartments, team-building activities, cross-team experiences, and workations.
• Family support, additional paid time off for official training, volunteering, and charity initiatives.