Business Development Representative (National Instrument Products)

Location: Munich, Germany; flexible working hours, mobile working, and working abroad for up to 10 days per year

Company

Farnell, an hirify.global company, is a global high-service distributor of technology products, services, and solutions for electronic system design, maintenance, and repair.

What you will do

• Identify and qualify new business opportunities through outbound prospecting, inbound enquiries, marketing campaigns, and partner referrals.
• Engage customers across R&D, manufacturing, and validation environments to understand testing, validation, and measurement challenges.
• Introduce NI Test products, software, and system-level solutions to prospective and existing customers.
• Assess opportunities based on customer needs, technical fit, budget, and project timelines before transferring them to the relevant sales team member.
• Follow up with prospects, respond to product enquiries, and maintain accurate customer and opportunity records in the CRM.
• Collaborate with Sales, Marketing, Product teams, and NI partners to support pipeline growth, market penetration, and revenue objectives.

Requirements

• Bachelor’s degree or equivalent experience.
• Foundational understanding of, or genuine interest in, NI Test and Measurement solutions.
• Knowledge of sales processes, lead generation, prospecting, and opportunity qualification.
• Strong communication, relationship-building, problem-solving, active listening, and organisational skills.
• Ability to manage multiple priorities and collaborate with Business Development Managers, Account Managers, Inside Sales, Marketing, and Product teams.
• Good written and spoken English and German communication skills.

Culture & Benefits

• Supportive team environment with flat hierarchies, short decision-making paths, and personal responsibility.
• Structured onboarding through the NEO program and qualified induction training.
• Flexible working hours, mobile working, and up to 10 working-abroad days per year.
• 30 days of vacation plus special leave days for private matters.
• Subsidized company pension scheme, additional VWL payment, fitness allowance, job bike, and commuting allowance.
• Canteen, Barista Bar, and Employee Assistance Program.